@inproceedings{imc10-guha:ads,
    author    = "Saikat Guha and Bin Cheng and Paul Francis",
    title     = "{Challenges in Measuring Online Advertising Systems}",
    booktitle = "{Proceedings of the 2010 Internet Measurement Conference (IMC)}",
    year      = "2010",
    month     = "Nov",
    address   = "Melbourne, Australia",
}